How to Apply Ian Altman’s Same Side Selling to Content Marketing

Solve Not Sell

If you’ve ever dreamt of making the sales process easier with content marketing then I have good news. Ian Altman’s book, Same Side Selling, when applied to content marketing is just the approach that can help. Not pushy. Integrity-based. No sleaze. Just darn helpful ways to sell better without being “salesy”. Clients are happier, you keep [...]

Keys to Success in Business and Your Personal Success

keys to success

When asked to lead a workshop on the keys to success in business, I came up with a theory. The truth is, I wanted the group of 80 people to wrestle with their own definitions of success and envision their own personal success story. So how to achieve this? In order to inspire, I decided [...]

How to Lead Without Authority: 4 Easy Strategies

how to lead without authority

How do you lead without authority? It is a question we all deal with every day. Whether we’re trying to work with colleagues, vendors, customers, community groups, families or just trying to earn our stripes as inspirational leaders, it is wise to have a handful of strategies for different scenarios. The truth is, I wish [...]

The Secret to Building Brand Equity: Democratize Your Brand

How to Democratize Your Brand and Build Brand Equity

It’s an aha moment. Finally, a potent way to describe the secret to building brand equity  - brand democratization. It looks a little like this – the intersection of marketing, culture and leadership. Does your brand have people at the heart of the reason it exists? Do you make it possible for all people to understand [...]

Why Video Content Marketing is the Next Big Thing

video content marketing strategy

Two years ago a small B2B launched an “all in” content marketing culture. While most people familiar with Block Imaging’s story are aware that they have been a content machine, blogging in a unique B2B niche, most might not be aware that they also decided to fall in love with video. Why? Because they knew video [...]

How Dell’s Social Media Strategy Applies to Your Business

The question is how well we do social media

Which should you work on first: your social media strategy or your social business culture? While you ponder that for a minute, let’s look at how Dell’s social media strategy applies to your business. Knox Keith recently shared with SMB Dallas insights about Dell’s journey into social media and how social is now embedded into the [...]

Marketing Leadership Lessons from Dancing Guy

marketing leadership lessons from dancing guy

A shirtless dancing guy might just be the best example of what it takes to lead a marketing culture and inspire an inbound movement in your organization. I kid you not. Watch this 3 minute video below for leadership lessons from dancing guy which we’ll then apply to a marketing movement:   Applying Leadership Lessons from [...]

What Does a Content Marketing Culture Really Look Like?

content marketing superheroes

“Where the heck are the examples?!?” I watched a Google+ hangout this week and while the tips were good and the presenters were clearly speaking from a place of in-depth experience, I wanted examples. Actually, I NEEDED examples. Allow me to make my point. Which of these are you more likely to remember? A statement: [...]

The Most Important Phase of Inspirational Leadership

Inspirational Leadership

Inspirational leaders are born out of a powerful transformation and overcoming great struggle. They give us perspective and hope. They are an enduring example of possibilities we didn’t know existed. They help us believe in a better tomorrow. Most importantly, they help us believe in ourselves. But here’s the phase of inspirational leadership that often [...]

Inbound Marketing Culture and Brand Leadership: Let’s Make It Happen

seth godin quote

Seth Godin said it best, “The future of marketing is leadership.” And speaking of Seth, marketing and leadership… Seth is keynoting at INBOUND in Boston later this month. He one of the main reasons I am going and why I also invited two company Presidents to join me at the conference. Because Seth is right. [...]