Inbound Marketing Results Before and After

inbound marketing results before and after

I knew inbound marketing was going to change things for our business, but I didn’t expect the results to be this big. Three years ago our company had been “wading” into this thing called inbound marketing. While there were some initial results in generating organic search traffic and increasing web leads, the biggest challenge was continually getting [...]

How to Apply Ian Altman’s Same Side Selling to Content Marketing

Solve Not Sell

If you’ve ever dreamt of making the sales process easier with content marketing then I have good news. Ian Altman’s book, Same Side Selling, when applied to content marketing is just the approach that can help. Not pushy. Integrity-based. No sleaze. Just darn helpful ways to sell better without being “salesy”. Clients are happier, you keep [...]

Why Video Content Marketing is the Next Big Thing

video content marketing strategy

Two years ago a small B2B launched an “all in” content marketing culture. While most people familiar with Block Imaging’s story are aware that they have been a content machine, blogging in a unique B2B niche, most might not be aware that they also decided to fall in love with video. Why? Because they knew video [...]

Marketing Leadership Lessons from Dancing Guy

marketing leadership lessons from dancing guy

A shirtless dancing guy might just be the best example of what it takes to lead a marketing culture and inspire an inbound movement in your organization. I kid you not. Watch this 3 minute video below for leadership lessons from dancing guy which we’ll then apply to a marketing movement:   Applying Leadership Lessons from [...]

What Does a Content Marketing Culture Really Look Like?

content marketing superheroes

“Where the heck are the examples?!?” I watched a Google+ hangout this week and while the tips were good and the presenters were clearly speaking from a place of in-depth experience, I wanted examples. Actually, I NEEDED examples. Allow me to make my point. Which of these are you more likely to remember? A statement: [...]

Inbound Marketing Culture and Brand Leadership: Let’s Make It Happen

seth godin quote

Seth Godin said it best, “The future of marketing is leadership.” And speaking of Seth, marketing and leadership… Seth is keynoting at INBOUND in Boston later this month. He one of the main reasons I am going and why I also invited two company Presidents to join me at the conference. Because Seth is right. [...]

How a Gorilla Increased Our Email Click-Through Rate by 200%

gorilla marketing inspiration

This is a true story of how a gorilla helped increase our email click-through rate by 200%. Should we call it “monkey marketing” or “gorilla guerrilla marketing”? You help decide… If you’re anything like me, you’re on the lookout for marketing inspiration EVERYWHERE. And when something really grabs your attention, you’re potentially analyzing it for [...]

Youtility 2.0: A Powerful Example Of Useful Marketing

Youtility book

Do you need a powerful, real life example of Youtility 2.0 that helps you envision the future of marketing for your business? Boy, do I have a story for you! Wait, you don’t know what Youtility is? I’m so glad I get to tell you! “Instead of marketing that’s needed by companies, Youtility is marketing [...]

The New Marketing Strategy: Company Culture

Enterasys' Culture Card for Social Business Excellence

I have a confession to make. You want to know the real reason why I love it when a company boldly goes “all in” with content marketing and social business transformation? Because it means that organization is about to invest in a stronger company culture. If the new sales strategy is building trust and humanizing your [...]

How to Humanize Your Brand: 4 Examples

Humanize Your Brand

If I were to visit your website today, would I find your business refreshingly human? Would someone looking at your company’s online presence write you a note that said, “I found your new approach to using social media refreshing”? Because someone actually took the time to write me those exact words this week. True Story [...]