Inspire a Culture of Content Marketing and Social Business Transformation
I have a confession to make. You want to know the real reason why I love it when a company boldly goes “all in” with content marketing and social business transformation? Because it means that organization is about to invest in a stronger company culture. If the new sales strategy is building trust and humanizing your [...]
If I were to visit your website today, would I find your business refreshingly human? Would someone looking at your company’s online presence write you a note that said, “I found your new approach to using social media refreshing”? Because someone actually took the time to write me those exact words this week. True Story [...]
Instead of coming right out and saying that the new sales strategy is content marketing, I’m actually going to say that the new sales strategy is: being present where and when buyers are in buying mode helping educating buyers how to make the best decisions about their purchases being a likable resource of expertise, credibility [...]
Part of our vision for a content marketing culture is equipping all employees to make a bigger impact and giving them a better platform, right? As a result, lots of people on our teams blog, video, take pictures, etc. Everyone is a content creator now. But what about sharing all that content? Are our employees [...]
Dude, I want to write about you. Those were the words coming out of my mouth as I spoke on the phone with a Twitter friend for the first time this weekend. He’s on the brink of launching an organizational culture of content marketing and his story is worth highlighting here. I love people who lead [...]
Let’s talk about the role of the Chief Content Officer for a minute. As I see more and more businesses embrace inbound and content marketing (both as a strategy AND a culture) the single biggest factor determining their marketing success or failure seems to be Chief Content Officer leadership.To put it simply, your business must align [...]
Want to hear a pretty cool secret? If you’re looking to grow your business’ content marketing impact in 2013 and searching for the best new content creator… you’re not going to believe it. The best new content creator is YOU. It is actually YOU and every single employee in your company. The reality is everyone is [...]
BEFORE inbound marketing buy-in: 1 person contributing content AFTER inbound marketing buy-in: 50+ people contributing content That’s 50 content generating superheroes all from one small business… from Sales, Admin, Engineering and even Accounting! And would you believe it if I told you that content and inbound marketing has been embedded in that company culture forever? [...]
Are you a small business wondering how on earth to “go social”? You’re probably trying to make sense of all the pressure from annoying well-intentioned people saying that your small business needs to be on Facebook, Twitter, Google+, Pinterest, Instagram… oh, and my fave, “you need to get an app.” Thaaanks? And now you’ve got [...]
There are a number of companies out there are already doing the content marketing thang. They’ve got a blog and some videos. They’ve got a marketing manager or agency developing content. Heck, they may even have a team of content marketers. But then there’s a few crazy companies. Super crazy. These crazy companies actually involve every [...]
