Inbound Marketing Results Before and After

I knew inbound marketing was going to change things for our business, but I didn’t expect the results to be this big. Three years ago our company had been “wading” into this thing called inbound marketing. While there were some initial results in generating organic search traffic and increasing web leads, the biggest challenge was continually getting […]

How to Apply Ian Altman’s Same Side Selling to Content Marketing

If you’ve ever dreamt of making the sales process easier with content marketing then I have good news. Ian Altman’s book, Same Side Selling, when applied to content marketing is just the approach that can help. Not pushy. Integrity-based. No sleaze. Just darn helpful ways to sell better without being “salesy”. Clients are happier, you keep […]