How Dell’s Social Media Strategy Applies to Your Business

Which should you work on first: your social media strategy or your social business culture? While you ponder that for a minute, let’s look at how Dell’s social media strategy applies to your business. Knox Keith recently shared with SMB Dallas insights about Dell’s journey into social media and how social is now embedded into the […]

How a Gorilla Increased Our Email Click-Through Rate by 200%

This is a true story of how a gorilla helped increase our email click-through rate by 200%. Should we call it “monkey marketing” or “gorilla guerrilla marketing”? You help decide… If you’re anything like me, you’re on the lookout for marketing inspiration EVERYWHERE. And when something really grabs your attention, you’re potentially analyzing it for […]

The Underdog Story Of A Social Media Culture Change Agent

Remember my friend who inspired the article, How To Lead An Organizational Culture of Content Marketing? Well, he’s making it happen and below is the exciting update about his story. His name is James Hahn and he has accomplished a LOT in three short months. Underdog Change Agent Update You want to know the best part […]

The New Marketing Strategy: Company Culture

I have a confession to make. You want to know the real reason why I love it when a company boldly goes “all in” with content marketing and social business transformation? Because it means that organization is about to invest in a stronger company culture. If the new sales strategy is building trust and humanizing your […]

How to Humanize Your Brand: 4 Examples

If I were to visit your website today, would I find your business refreshingly human? Would someone looking at your company’s online presence write you a note that said, “I found your new approach to using social media refreshing”? Because someone actually took the time to write me those exact words this week. True Story […]

Utilizing Social Media and Employees in a Content Marketing Culture

Part of our vision for a content marketing culture is equipping all employees to make a bigger impact and giving them a better platform, right? As a result, lots of people on our teams blog, video, take pictures, etc. Everyone is a content creator now. But what about sharing all that content? Are our employees […]

How to Lead an Organizational Culture of Content Marketing

Dude, I want to write about you. Those were the words coming out of my mouth as I spoke on the phone with a Twitter friend for the first time this weekend.  He’s on the brink of launching an organizational culture of content marketing and his story is worth highlighting here. I love people who lead […]

Chief Content Officer Leadership

Let’s talk about the role of the Chief Content Officer for a minute. As I see more and more businesses embrace inbound and content marketing (both as a strategy AND a culture) the single biggest factor determining their marketing success or failure seems to be Chief Content Officer leadership.To put it simply, your business must align […]

A Small Business Example of Social Business Transformation

Are you a small business wondering how on earth to “go social”? You’re probably trying to make sense of all the pressure from annoying well-intentioned people saying that your small business needs to be on Facebook, Twitter, Google+, Pinterest, Instagram… oh, and my fave, “you need to get an app.” Thaaanks? And now you’ve got […]

Google Your Name

Your assignment (should you choose to accept it) is to google your name. “Why?” you may ask. Great question. Googling your name is only important if: You want someone to hire you You want someone to buy from you You want people to know accurate details about you You want people to trust you and […]