How could it be? Our company had embraced a new culture of content marketing and 30+ team members had been cranking out blogs left and right. Then all of a sudden… everything went dark.
Where Had All My Content Warriors Gone?
If I’m being completely honest, my initial thought was to rush out and demand more content. Like pound fists on a desk and get all huffy-faced to rattle people into a content generating frenzy. Totally. Not. Effective.
Nope. What needed to happen here instead was about inspiring action. Everyone on the team has so much wonderful information to share! If they only realized their superpowers how could they hold back?!?
Calling All Content Superheroes!
Sometimes, people need to be reminded of their brilliance. They need to know that they have something significant to contribute. They need to know you are counting on them and that their contribution makes a big impact.
If the information you are sharing helps others, you’re a content superhero in my book.
So in case this helps inspire you too (or you want to share with someone for inspiration), here is the letter for all my content marketing superheroes out there…
I’m putting out a call to my fellow content marketers… my heroes… YOU.
- Are you a superhero in disguise?
- With latent super powers?
- Waiting for permission to unleash your crazy awesome-sauce?
YES, YOU ARE!
So here I am firing up the Bat-Signal on the rooftop. Recording my 3d virtual message calling all Obi Wan-like Jedi knights. Asking you to gear up and put on your game face… whether that be tights & cape, Jedi robe & mind trickery or blue face paint & kilt… You’ve got what it takes to be a superhero.
All you really need is a pen, paper, passion and a couple hundred words of wisdom. :-)
Time to unleash the super-sized green blogging fury within! So here’s how you can help:
If you are working on a blog draft… please finish it and send it my way. Superman doesn’t rescue the helpless from evil only to drop them mid-flight.
If you want to help but don’t know what topic to tackle… please let me know you are interested and I’ll be happy to send some suggestions your way. Even Batman needed an Alfred.
If you want to help but don’t feel like an expert… You know more than you give yourself credit for so write about your specific area of expertise, tell a story, interview someone or partner up with someone and co-write something. Go teamwork! Think X-Men and Avengers.
If you have lots of ideas but no time… commit to one idea and make it happen. Superheroes don’t freak out about saving everyone all at once… they just start saving people.
If you think you can’t write, you are wrong and should be warned that underutilized Jedi superpowers means the dark side wins… and that makes me very sad because the world needs your unique brilliance! A little heroic effort is better than no heroic effort at all.
Metropolis/Gotham City/Scotland/Alderon/the entire Galactic Republic & the people in our industry need your help.
May the force be with you!
So there you go! Keep generating “awesome”, lead the way by inspiring others, write content that helps others and always strive to be a warrior of enthusiasm!
How do you inspire your team? I’d also love to hear about your content marketing superheroes. Here’s your chance to brag on them and highlight their special superpowers… Ready? Set. Go!