Dear Content Marketing Superheroes

Inspiration for Content Marketing SuperheroesOne time, to my horror… there was no new content. Gasp! No blogs sitting in my drafts folder. None waiting in my inbox. Yikes! Where had all my content generating superheroes gone?!?

How could it be? Our company had embraced a new culture of content marketing and 30+ team members had been cranking out blogs left and right. Then all of a sudden… everything went dark.

Where Had All My Content Warriors Gone?

If I’m being completely honest, my initial thought was to rush out and demand more content. Like pound fists on a desk and get all huffy-faced to rattle people into a content generating frenzy. Totally. Not. Effective.

Nope. What needed to happen here instead was about inspiring action. Everyone on the team has so much wonderful information to share! If they only realized their superpowers how could they hold back?!?

Calling All Content Superheroes!

Sometimes, people need to be reminded of their brilliance. They need to know that they have something significant to contribute. They need to know you are counting on them and that their contribution makes a big impact.

If the information you are sharing helps others, you’re a content superhero in my book.

So in case this helps inspire you too (or you want to share with someone for inspiration), here is the letter for all my content marketing superheroes out there…

Hi Team,

I’m putting out a call to my fellow content marketers… my heroes… YOU.

  • Are you a superhero in disguise?
  • With latent super powers?
  • Waiting for permission to unleash your crazy awesome-sauce?


So here I am firing up the Bat-Signal on the rooftop. Recording my 3d virtual message calling all Obi Wan-like Jedi knights. Asking you to gear up and put on your game face… whether that be tights & cape, Jedi robe & mind trickery or blue face paint & kilt… You’ve got what it takes to be a superhero.

All you really need is a pen, paper, passion and a couple hundred words of wisdom. :-)

Time to unleash the super-sized green blogging fury within! So here’s how you can help:

If you are working on a blog draft… please finish it and send it my way. Superman doesn’t rescue the helpless from evil only to drop them mid-flight.

If you want to help but don’t know what topic to tackle… please let me know you are interested and I’ll be happy to send some suggestions your way. Even Batman needed an Alfred.

If you want to help but don’t feel like an expert… You know more than you give yourself credit for so write about your specific area of expertise, tell a story, interview someone or partner up with someone and co-write something. Go teamwork! Think X-Men and Avengers.

If you have lots of ideas but no time… commit to one idea and make it happen. Superheroes don’t freak out about saving everyone all at once… they just start saving people.

If you think you can’t write, you are wrong and should be warned that underutilized Jedi superpowers means the dark side wins… and that makes me very sad because the world needs your unique brilliance! A little heroic effort is better than no heroic effort at all.

Metropolis/Gotham City/Scotland/Alderon/the entire Galactic Republic & the people in our industry need your help.

May the force be with you!


So there you go! Keep generating “awesome”, lead the way by inspiring others, write content that helps others and always strive to be a warrior of enthusiasm!

Your Turn

How do you inspire your team? I’d also love to hear about your content marketing superheroes. Here’s your chance to brag on them and highlight their special superpowers… Ready? Set. Go!


  1. Hey Krista – great article. Don’t have a team to inspire, but do have content heros – Marcus Sheridan, Craig McBreen, Gini Dietrich, Anna Hoffman among others. Wanted to stop in to tell you how much I enjoyed the article. Although I am not part of the team, and don’t have my own team – definitely not one of the Avengers, x-men, or Fantastic 4 – more of a Spiderman maybe – anyway really enjoyed your “voice” – entertaining, personable, and creative! Remember – with great power comes great responsibility! Cheers!

    • kristakotrla says:

      Aw, thanks Brent! And without a doubt, those are ALL awesome content superheroes you listed. LOVE THEM ALL.

      Brilliant comment >> “with great power comes great responsibility”

      Cheers back at ya!


  2. Wow – what a clever way to inspire folks to provide content. Getting people within an organization to contribute blog posts or other content is one of the great challenges of the content marketer.

    As for me…by day I may seem like a mild mannered marketing guy…but with a quick trip to a phone booth (or coat closet…those booths are getting hard to find) I become The Visionator! With my X-Ray Vision I look deep within ordinary business people to help them see the value and interest their unique stories and experiences have for potential customers and help them catch the vision of content marketing.

    Inspirational read — thanks.

    • kristakotrla says:

      Hi Mr. Visionator! That is a super-duper hero skill set to have! Love what you’re about and am honored to have your superhero-ness swoop in and comment. I bet you don’t need the phone booth (or coat closet) at all. :-)

      Thank you so much for reading and taking the time to comment. You rock for taking the theme and running with it in your comment. Thanks for making me smile.


  3. Hi Krista,

    Love this. And with any company, large or small, I would say to them, what about your own experts? They employees of yours with their own unique skills an unique approaches?

    If they kinda rock (they do), why not let ‘em shine and tell your story in the process? :)

    You know how I feel about crafting your own unique story and doing it your way, but …

    If those individuals can’t get fired up to well, well I’m point them in the direction of one coach Krist Kotria ;)

    Awesome sauce!

    • kristakotrla says:

      Hi Craig, I adore this part of your comment so much >> “if they kinda rock (they do), why not let ’em shine” … to that I say, “A-stinkin-MEN!”

      And the fact that you said “awesome sauce” makes me happy too.

      Thanks for busting a move and being fun yourself. Appreciate you and your support so much :-)


  4. Very good blog! Do you have any recommendations for aspiring writers?

    I’m hoping to start my own blog soon but I’m a little
    lost on everything. Would you recommend starting with a free platform
    like WordPress or go for a paid option? There are so many choices out there that I’m totally confused ..

    Any suggestions? Thanks!


  1. […] sure all your hard work isn’t going to waste! Avoid these common mistakes below and be the content marketing superhero that gets your small business blog on the best track to success […]

  2. […] Because you really can be a content marketing superhero […]

  3. […] camouflage your “where-on-earth-do-I-start–deer-in-headlights-look” is by strapping on a content marketing superhero mask and get […]

  4. […] gadgets, encouragement, eloquence and wisdom to transform everyday team members into powerful content superheroes. They prefer to be a behind-the-scenes force, quietly and powerfully equipping everyday people with […]

  5. […] you with me? And who else do we need to invite? It’s going to take a village… a whole team of inspired superheroes… So let’s do this. Culture. Leadership. Mission. Branding Responsibly (and by “responsibly” […]

  6. […] by authentic participation from your team and customers? If not, what is one thing you can do to inspire others to participate? If you have your own content culture examples, please share! We would all love hearing more of […]

Speak Your Mind