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	<title>Krista Kotrla</title>
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	<link>http://www.kristakotrla.com</link>
	<description>Inspire a Culture of Content Marketing and Social Business Transformation</description>
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		<title>The Underdog Story Of A Social Media Culture Change Agent</title>
		<link>http://www.kristakotrla.com/social-media-culture-change-agent/</link>
		<comments>http://www.kristakotrla.com/social-media-culture-change-agent/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 02:44:09 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Business Culture]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1560</guid>
		<description><![CDATA[Remember my friend who inspired the article, How To Lead An Organizational Culture of Content Marketing? Well, he&#8217;s making it happen and below is the exciting update about his story. His name is James Hahn and he has accomplished a LOT in three short months. Underdog Change Agent Update You want to know the best part [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The New Marketing Strategy: Company Culture</title>
		<link>http://www.kristakotrla.com/new-marketing-strategy-company-culture/</link>
		<comments>http://www.kristakotrla.com/new-marketing-strategy-company-culture/#comments</comments>
		<pubDate>Sun, 17 Mar 2013 20:52:04 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Business Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing culture]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1478</guid>
		<description><![CDATA[I have a confession to make. You want to know the real reason why I love it when a company boldly goes &#8220;all in&#8221; with content marketing and social business transformation? Because it means that organization is about to invest in a stronger company culture. If the new sales strategy is building trust and humanizing your [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How to Humanize Your Brand: 4 Examples</title>
		<link>http://www.kristakotrla.com/how-to-humanize-your-brand/</link>
		<comments>http://www.kristakotrla.com/how-to-humanize-your-brand/#comments</comments>
		<pubDate>Mon, 11 Mar 2013 03:52:17 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Business Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing culture]]></category>
		<category><![CDATA[people matter]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1384</guid>
		<description><![CDATA[If I were to visit your website today, would I find your business refreshingly human? Would someone looking at your company&#8217;s online presence write you a note that said, &#8220;I found your new approach to using social media refreshing&#8221;? Because someone actually took the time to write me those exact words this week. True Story [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>The New Sales Strategy: Content Marketing</title>
		<link>http://www.kristakotrla.com/new-sales-strategy-content-marketing/</link>
		<comments>http://www.kristakotrla.com/new-sales-strategy-content-marketing/#comments</comments>
		<pubDate>Tue, 19 Feb 2013 05:43:25 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Business Culture]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1301</guid>
		<description><![CDATA[Instead of coming right out and saying that the new sales strategy is content marketing, I&#8217;m actually going to say that the new sales strategy is: being present where and when buyers are in buying mode helping educating buyers how to make the best decisions about their purchases being a likable resource of expertise, credibility [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Utilizing Social Media and Employees in a Content Marketing Culture</title>
		<link>http://www.kristakotrla.com/utilizing-social-media-and-employees-in-a-content-marketing-culture/</link>
		<comments>http://www.kristakotrla.com/utilizing-social-media-and-employees-in-a-content-marketing-culture/#comments</comments>
		<pubDate>Sun, 03 Feb 2013 18:42:11 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Business Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing culture]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1229</guid>
		<description><![CDATA[Part of our vision for a content marketing culture is equipping all employees to make a bigger impact and giving them a better platform, right? As a result, lots of people on our teams blog, video, take pictures, etc. Everyone is a content creator now. But what about sharing all that content? Are our employees [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>How to Lead an Organizational Culture of Content Marketing</title>
		<link>http://www.kristakotrla.com/content-marketing-organizational-culture-and-leadership/</link>
		<comments>http://www.kristakotrla.com/content-marketing-organizational-culture-and-leadership/#comments</comments>
		<pubDate>Mon, 28 Jan 2013 04:48:00 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Chief Content Officer]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Business Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing culture]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[warrior of enthusiasm]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1197</guid>
		<description><![CDATA[Dude, I want to write about you. Those were the words coming out of my mouth as I spoke on the phone with a Twitter friend for the first time this weekend.  He&#8217;s on the brink of launching an organizational culture of content marketing and his story is worth highlighting here. I love people who lead [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>Chief Content Officer Leadership</title>
		<link>http://www.kristakotrla.com/chief-content-officer-leadership/</link>
		<comments>http://www.kristakotrla.com/chief-content-officer-leadership/#comments</comments>
		<pubDate>Mon, 21 Jan 2013 04:30:47 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Chief Content Officer]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Business Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[batman]]></category>
		<category><![CDATA[content marketing culture]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[warrior of enthusiasm]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1133</guid>
		<description><![CDATA[Let&#8217;s talk about the role of the Chief Content Officer for a minute. As I see more and more businesses embrace inbound and content marketing (both as a strategy AND a culture) the single biggest factor determining their marketing success or failure seems to be Chief Content Officer leadership.To put it simply, your business must align [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The New Content Creator in 2013</title>
		<link>http://www.kristakotrla.com/content-creator/</link>
		<comments>http://www.kristakotrla.com/content-creator/#comments</comments>
		<pubDate>Sun, 06 Jan 2013 07:14:36 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Chief Content Officer]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Social Business Culture]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content creator]]></category>
		<category><![CDATA[content writer]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=1084</guid>
		<description><![CDATA[Want to hear a pretty cool secret? If you&#8217;re looking to grow your business&#8217; content marketing impact in 2013 and searching for the best new content creator&#8230; you&#8217;re not going to believe it. The best new content creator is YOU. It is actually YOU and every single employee in your company. The reality is everyone is [...]]]></description>
		<wfw:commentRss>http://www.kristakotrla.com/content-creator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Inbound Marketing Content: How to Get Buy-In</title>
		<link>http://www.kristakotrla.com/inbound-marketing-content-buy-in/</link>
		<comments>http://www.kristakotrla.com/inbound-marketing-content-buy-in/#comments</comments>
		<pubDate>Sun, 30 Dec 2012 20:22:40 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Social Business Culture]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=989</guid>
		<description><![CDATA[BEFORE inbound marketing buy-in: 1 person contributing content AFTER inbound marketing buy-in: 50+ people contributing content That&#8217;s 50 content generating superheroes all from one small business&#8230; from Sales, Admin, Engineering and even Accounting! And would you believe it if I told you that content and inbound marketing has been embedded in that company culture forever? [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Choose Bravery and Inspire Change</title>
		<link>http://www.kristakotrla.com/choose-bravery-and-inspire-change/</link>
		<comments>http://www.kristakotrla.com/choose-bravery-and-inspire-change/#comments</comments>
		<pubDate>Mon, 17 Dec 2012 06:38:41 +0000</pubDate>
		<dc:creator>kristakotrla</dc:creator>
				<category><![CDATA[Inspiration]]></category>

		<guid isPermaLink="false">http://www.kristakotrla.com/?p=960</guid>
		<description><![CDATA[I did not want to write this weekend. The tragedy on Friday sent me on an emotional roller coaster that I&#8217;m sure any counselor would have a heyday dissecting. And I&#8217;ve seen enough of your posts on twitter and facebook to know that I&#8217;m not alone. The past 3 days have been a gamut of emotions. We&#8217;ve experienced disbelief, [...]]]></description>
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		<slash:comments>7</slash:comments>
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