How to Apply Ian Altman’s Same Side Selling to Content Marketing

Solve Not Sell

Excellent Sales and Content Marketing Tip

If you’ve ever dreamt of making the sales process easier with content marketing then I have good news. Ian Altman’s book, Same Side Selling, when applied to content marketing is just the approach that can help. Not pushy. Integrity-based. No sleaze. Just darn helpful ways to sell better without being “salesy”. Clients are happier, you keep your soul and everybody wins. I wish every sales person I knew would apply this approach.

Content That Solves vs Sells

Because Ian is awesome, he agreed to share a bunch of his insights and examples here via interview. Watch to learn how “Solve vs Sell” helps you win the right customers and close better deals. Also discover why the most powerful question you might want to ask yourself is, “What’s Your Gluten Free?”

References Made in the Video Interview

The Best Part of Same Side Selling

By far, the best of the book is all of the swipe copy and scripts. It’s not just nice theory. It shares example after example of what to say at each phase of a typical sales conversation: what questions to avoid, what questions to ask, how to respond to common buyer questions and even ways to navigate awkward price pressure conversations without caving (and without being a jerk-face). It’s become my new reference guide for better sales content. My guess is, you’ll refer to it often too.

People are looking for solutions to their problems

Grow More Revenue by Following Ian Altman

If you want to learn more from Ian, here’s where you can connect with Ian: GrowMyRevenue.comLinkedInTwitterGoogle+.

Now Your Turn — What’s Your Gluten Free? (Share Your Example to Win a Free Copy of Same Side Selling)

Does your content marketing strategy make it clear how you solve people’s problems? If so, share the link to your example in the comments below. Best example gets a signed copy of Ian’s new book, Same Side Selling. Ready, set, grow your revenue!


  1. Solutions sell Krista ;) Great interview and post!

  2. Wow, wow, wow. Fantastic interview Krista and Ian!

    My hand hurts after this interview. Why? I’ve been busily scribbling down notes from this video (yes I still take notes with pen and paper ;-). I kept having to pause it and rewind it because I kept finding so much great stuff. It actually took me over an hour to get through it and it was an hour very, very well spent.

    While my hand might hurt, my head is super happy with all I got from watching. Can’t wait to apply what I’ve learned! TY both

  3. Hi there, thank you for excellent post. Specially love videos since everybody is lately doung simply too much text for content marketing. Matija, Slovenia

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