I knew inbound marketing was going to change things for our business, but I didn’t expect the results to be this big.
Three years ago our company had been “wading” into this thing called inbound marketing. While there were some initial results in generating organic search traffic and increasing web leads, the biggest challenge was continually getting buy-in.
At first, a “good” month meant getting a new blog post up once a week. And I’m not going to lie, each one felt like a major triumph. The amount of work it took to come up with a “good” blog idea and then coax someone into helping generate the content was consuming! I knew we could do better. We had to do better. But how?
Content Marketing Culture Workshop
Then I came across this guy online who was talking about going into companies and helping their leadership teams “get” content marketing so that they could go inbound as a team. Better yet, he was breaking it down into steps that were very doable:
- They ask, you answer
- The “Big Five” topics you should be writing about
- Solve vs sell
This was the answer I had been looking for so Marcus Sheridan became my go-to guy. I called him up and together we planned the first ever content marketing workshop. The goal was to inspire a content marketing culture and launch a new mindset in every person on the team. We were going all in.
Inbound Marketing Results Before and After
Now, 3 years later, we get to share the results to help you see a proven model, get leadership buy-in and make a case for inspiring transformation in your own business. Because who doesn’t love a good before and after comparison, right?
More About the Journey
In case you’re interested in learning more about the journey of inspiring a content marketing culture, I share a bit in this new video interview (embedded below). George Thomas and The Sales Lion team sent a bunch of great questions my way and I accepted the challenge of answering several like these:
- After the content marketing workshop, what were some of the changes that took place for your business?
- What advice would you give to companies that have a gap between leadership buy in and potential content contributors?
- What advice would you give to a company that originally had buy in but then sees a decline in enthusiasm/production over time?
- What has been the ROI of content marketing as a team and making it part of your culture?
Now It’s Your Turn
One of the key steps in accelerating transformation and driving inbound marketing results is finding a proven model to replicate. Hopefully our example can help you in that way. If you want to see future information about getting buy-in and humanizing your brand by involving everyone on your team… be sure to click here to subscribe. I’ll also be sharing my best content marketing headline formula soon so don’t miss it. Let’s make your success story start today!