Inspire a Culture of Content Marketing and Social Business Transformation
Are you a small business wondering how on earth to “go social”? You’re probably trying to make sense of all the pressure from annoying well-intentioned people saying that your small business needs to be on Facebook, Twitter, Google+, Pinterest, Instagram… oh, and my fave, “you need to get an app.” Thaaanks? And now you’ve got [...]
Your assignment (should you choose to accept it) is to google your name. “Why?” you may ask. Great question. Googling your name is only important if: You want someone to hire you You want someone to buy from you You want people to know accurate details about you You want people to trust you and [...]
There are a number of companies out there are already doing the content marketing thang. They’ve got a blog and some videos. They’ve got a marketing manager or agency developing content. Heck, they may even have a team of content marketers. But then there’s a few crazy companies. Super crazy. These crazy companies actually involve every [...]
Not only is this the coolest idea ever for generating new blog titles, it… is… EASY. Thank you, Wil Reynolds, for the RCS live example of how this works. It was by far the biggest forehead-slapping-AHA-moment of DFWSEM’s State of Search Conference. How to Generate Cool Blog Titles The concept is so simple it’s brilliant. [...]
Need a jolt of inspiration and intellect? Simon Sinek delivers both in this collection of his best quotes about business leadership. Be a Warrior of Enthusiasm and spread the inspiration. Use these quotes as an easy way to brighten someone’s day by sharing your favorite. Add one to your email signature. Post one somewhere in [...]
After reading my list of 25 small business blog mistakes, Michael Trow teasingly chastised me for adding to his to-do list. You see, one of the common mistakes listed was not using website analytics to drive new blog content and Michael wanted to know what I use to accomplish this (thus inspiring this very post!). [...]
Call me crazy but I get the sense that companies (and people in general) today could benefit from having a few more Warriors of Enthusiasm around. “Warrior of Enthusiasm” huh?… Sounds awesome. Hopefully, you already have a few people in mind that serve as great examples in your life of being Warriors of Enthusiasm. Just [...]
I’ve got good news and bad news. The good news is that there are many businesses embracing the idea of content marketing and maintaining very successful blogs. The bad news is, more often then not, many small businesses are attempting to blog and unfortunately making a bunch of the common mistakes listed below. So, if [...]
One time, to my horror… there was no new content. Gasp! No blogs sitting in my drafts folder. None waiting in my inbox. Yikes! Where had all my content generating superheroes gone?!? How could it be? Our company had embraced a new culture of content marketing and 30+ team members had been cranking out blogs [...]
I am Jonah Hill. Seriously, that’s what went through my mind when I watched Moneyball. Not because I have any of the credentials like his character in the movie but more so because I related to his struggle: crazy ideas versus how everybody sees the game passion and belief vs personal insecurities There are so [...]
