Inbound Marketing Culture and Brand Leadership: Let’s Make It Happen

Seth Godin said it best, “The future of marketing is leadership.” And speaking of Seth, marketing and leadership… Seth is keynoting at INBOUND in Boston later this month. He one of the main reasons I am going and why I also invited two company Presidents to join me at the conference. Because Seth is right. […]

How a Gorilla Increased Our Email Click-Through Rate by 200%

This is a true story of how a gorilla helped increase our email click-through rate by 200%. Should we call it “monkey marketing” or “gorilla guerrilla marketing”? You help decide… If you’re anything like me, you’re on the lookout for marketing inspiration EVERYWHERE. And when something really grabs your attention, you’re potentially analyzing it for […]

Youtility 2.0: A Powerful Example Of Useful Marketing

Do you need a powerful, real life example of Youtility 2.0 that helps you envision the future of marketing for your business? Boy, do I have a story for you! Wait, you don’t know what Youtility is? I’m so glad I get to tell you! “Instead of marketing that’s needed by companies, Youtility is marketing […]

The Underdog Story Of A Social Media Culture Change Agent

Remember my friend who inspired the article, How To Lead An Organizational Culture of Content Marketing? Well, he’s making it happen and below is the exciting update about his story. His name is James Hahn and he has accomplished a LOT in three short months. Underdog Change Agent Update You want to know the best part […]

The New Marketing Strategy: Company Culture

I have a confession to make. You want to know the real reason why I love it when a company boldly goes “all in” with content marketing and social business transformation? Because it means that organization is about to invest in a stronger company culture. If the new sales strategy is building trust and humanizing your […]

How to Humanize Your Brand: 4 Examples

If I were to visit your website today, would I find your business refreshingly human? Would someone looking at your company’s online presence write you a note that said, “I found your new approach to using social media refreshing”? Because someone actually took the time to write me those exact words this week. True Story […]

The New Sales Strategy: Content Marketing

Instead of coming right out and saying that the new sales strategy is content marketing, I’m actually going to say that the new sales strategy is: being present where and when buyers are in buying mode helping educating buyers how to make the best decisions about their purchases being a likable resource of expertise, credibility […]

Utilizing Social Media and Employees in a Content Marketing Culture

Part of our vision for a content marketing culture is equipping all employees to make a bigger impact and giving them a better platform, right? As a result, lots of people on our teams blog, video, take pictures, etc. Everyone is a content creator now. But what about sharing all that content? Are our employees […]

How to Lead an Organizational Culture of Content Marketing

Dude, I want to write about you. Those were the words coming out of my mouth as I spoke on the phone with a Twitter friend for the first time this weekend.  He’s on the brink of launching an organizational culture of content marketing and his story is worth highlighting here. I love people who lead […]

Chief Content Officer Leadership

Let’s talk about the role of the Chief Content Officer for a minute. As I see more and more businesses embrace inbound and content marketing (both as a strategy AND a culture) the single biggest factor determining their marketing success or failure seems to be Chief Content Officer leadership.To put it simply, your business must align […]