Youtility 2.0: A Powerful Example Of Useful Marketing

Youtility book

Do you need a powerful, real life example of Youtility 2.0 that helps you envision the future of marketing for your business? Boy, do I have a story for you! Wait, you don’t know what Youtility is? I’m so glad I get to tell you! “Instead of marketing that’s needed by companies, Youtility is marketing [...]

The Underdog Story Of A Social Media Culture Change Agent

culture change answers why

Remember my friend who inspired the article, How To Lead An Organizational Culture of Content Marketing? Well, he’s making it happen and below is the exciting update about his story. His name is James Hahn and he has accomplished a LOT in three short months. Underdog Change Agent Update You want to know the best part [...]

The New Marketing Strategy: Company Culture

Enterasys' Culture Card for Social Business Excellence

I have a confession to make. You want to know the real reason why I love it when a company boldly goes “all in” with content marketing and social business transformation? Because it means that organization is about to invest in a stronger company culture. If the new sales strategy is building trust and humanizing your [...]

How to Humanize Your Brand: 4 Examples

Humanize Your Brand

If I were to visit your website today, would I find your business refreshingly human? Would someone looking at your company’s online presence write you a note that said, “I found your new approach to using social media refreshing”? Because someone actually took the time to write me those exact words this week. True Story [...]

The New Sales Strategy: Content Marketing

New Sales Strategy is Inspiring Trust with Content Marketing

Instead of coming right out and saying that the new sales strategy is content marketing, I’m actually going to say that the new sales strategy is: being present where and when buyers are in buying mode helping educating buyers how to make the best decisions about their purchases being a likable resource of expertise, credibility [...]

Utilizing Social Media and Employees in a Content Marketing Culture

Utilizing Social Media and Employees

Part of our vision for a content marketing culture is equipping all employees to make a bigger impact and giving them a better platform, right? As a result, lots of people on our teams blog, video, take pictures, etc. Everyone is a content creator now. But what about sharing all that content? Are our employees [...]

How to Lead an Organizational Culture of Content Marketing

content-marketing-organizational-culture-and-leadership

Dude, I want to write about you. Those were the words coming out of my mouth as I spoke on the phone with a Twitter friend for the first time this weekend.  He’s on the brink of launching an organizational culture of content marketing and his story is worth highlighting here. I love people who lead [...]

Chief Content Officer Leadership

Chief Content Leadership

Let’s talk about the role of the Chief Content Officer for a minute. As I see more and more businesses embrace inbound and content marketing (both as a strategy AND a culture) the single biggest factor determining their marketing success or failure seems to be Chief Content Officer leadership.To put it simply, your business must align [...]

The New Content Creator in 2013

Best Content Creator

Want to hear a pretty cool secret? If you’re looking to grow your business’ content marketing impact in 2013 and searching for the best new content creator… you’re not going to believe it. The best new content creator is YOU. It is actually YOU and every single employee in your company. The reality is everyone is [...]

Inbound Marketing Content: How to Get Buy-In

inbound-marketing-content-buy-in

BEFORE inbound marketing buy-in: 1 person contributing content AFTER inbound marketing buy-in: 50+ people contributing content That’s 50 content generating superheroes all from one small business… from Sales, Admin, Engineering and even Accounting! And would you believe it if I told you that content and inbound marketing has been embedded in that company culture forever? [...]