How to Apply Ian Altman’s Same Side Selling to Content Marketing

If you’ve ever dreamt of making the sales process easier with content marketing then I have good news. Ian Altman’s book, Same Side Selling, when applied to content marketing is just the approach that can help. Not pushy. Integrity-based. No sleaze. Just darn helpful ways to sell better without being “salesy”. Clients are happier, you keep […]