Inspire a Culture of Content Marketing and Social Business Transformation
I have a confession to make. You want to know the real reason why I love it when a company boldly goes “all in” with content marketing and social business transformation? Because it means that organization is about to invest in a stronger company culture. If the new sales strategy is building trust and humanizing your [...]
Dude, I want to write about you. Those were the words coming out of my mouth as I spoke on the phone with a Twitter friend for the first time this weekend. He’s on the brink of launching an organizational culture of content marketing and his story is worth highlighting here. I love people who lead [...]
Let’s talk about the role of the Chief Content Officer for a minute. As I see more and more businesses embrace inbound and content marketing (both as a strategy AND a culture) the single biggest factor determining their marketing success or failure seems to be Chief Content Officer leadership.To put it simply, your business must align [...]
