How to Apply Ian Altman’s Same Side Selling to Content Marketing

If you’ve ever dreamt of making the sales process easier with content marketing then I have good news. Ian Altman’s book, Same Side Selling, when applied to content marketing is just the approach that can help. Not pushy. Integrity-based. No sleaze. Just darn helpful ways to sell better without being “salesy”. Clients are happier, you keep […]

The Secret to Building Brand Equity: Democratize Your Brand

It’s an aha moment. Finally, a potent way to describe the secret to building brand equity  – brand democratization. It looks a little like this – the intersection of marketing, culture and leadership. Does your brand have people at the heart of the reason it exists? Do you make it possible for all people to understand […]

Why Video Content Marketing is the Next Big Thing

Two years ago a small B2B launched an “all in” content marketing culture. While most people familiar with Block Imaging’s story are aware that they have been a content machine, blogging in a unique B2B niche, most might not be aware that they also decided to fall in love with video. Why? Because they knew video […]

How Dell’s Social Media Strategy Applies to Your Business

Which should you work on first: your social media strategy or your social business culture? While you ponder that for a minute, let’s look at how Dell’s social media strategy applies to your business. Knox Keith recently shared with SMB Dallas insights about Dell’s journey into social media and how social is now embedded into the […]

Marketing Leadership Lessons from Dancing Guy

A shirtless dancing guy might just be the best example of what it takes to lead a marketing culture and inspire an inbound movement in your organization. I kid you not. Watch this 3 minute video below for leadership lessons from dancing guy which we’ll then apply to a marketing movement:   Applying Leadership Lessons from […]

What Does a Content Marketing Culture Really Look Like?

“Where the heck are the examples?!?” I watched a Google+ hangout this week and while the tips were good and the presenters were clearly speaking from a place of in-depth experience, I wanted examples. Actually, I NEEDED examples. Allow me to make my point. Which of these are you more likely to remember? A statement: […]

Inbound Marketing Culture and Brand Leadership: Let’s Make It Happen

Seth Godin said it best, “The future of marketing is leadership.” And speaking of Seth, marketing and leadership… Seth is keynoting at INBOUND in Boston later this month. He one of the main reasons I am going and why I also invited two company Presidents to join me at the conference. Because Seth is right. […]

How a Gorilla Increased Our Email Click-Through Rate by 200%

This is a true story of how a gorilla helped increase our email click-through rate by 200%. Should we call it “monkey marketing” or “gorilla guerrilla marketing”? You help decide… If you’re anything like me, you’re on the lookout for marketing inspiration EVERYWHERE. And when something really grabs your attention, you’re potentially analyzing it for […]

The New Sales Strategy: Content Marketing

Instead of coming right out and saying that the new sales strategy is content marketing, I’m actually going to say that the new sales strategy is: being present where and when buyers are in buying mode helping educating buyers how to make the best decisions about their purchases being a likable resource of expertise, credibility […]