How to Apply Ian Altman’s Same Side Selling to Content Marketing

If you’ve ever dreamt of making the sales process easier with content marketing then I have good news. Ian Altman’s book, Same Side Selling, when applied to content marketing is just the approach that can help. Not pushy. Integrity-based. No sleaze. Just darn helpful ways to sell better without being “salesy”. Clients are happier, you keep […]

How Dell’s Social Media Strategy Applies to Your Business

Which should you work on first: your social media strategy or your social business culture? While you ponder that for a minute, let’s look at how Dell’s social media strategy applies to your business. Knox Keith recently shared with SMB Dallas insights about Dell’s journey into social media and how social is now embedded into the […]

Youtility 2.0: A Powerful Example Of Useful Marketing

Do you need a powerful, real life example of Youtility 2.0 that helps you envision the future of marketing for your business? Boy, do I have a story for you! Wait, you don’t know what Youtility is? I’m so glad I get to tell you! “Instead of marketing that’s needed by companies, Youtility is marketing […]