You see, one of the common mistakes listed was not using website analytics to drive new blog content and Michael wanted to know what I use to accomplish this (thus inspiring this very post!).
So here they are… 4 ways for you to use website analytics to come up with killer blog content ideas:
1. Most Viewed Blog Posts
Identify which of your blog articles and web pages are viewed the most. By knowing your most popular topics generating web traffic, you can (and should) continue to build on those popular topics. Keep the conversation going and give your readers more of what they want!
For instance, take a single paragraph from each of your most popular articles and expand on them in entirely new posts.
2. Keyword Phrases
You can use Google Analytics to learn the exact keyword phrases that bring organic search engine traffic to your site. Take a few of those keyword phrases and build them into your next blog titles.
You can find this information in Google Analytics by clicking on “Traffic Sources” >> Sources >> Search >> Organic.
I also use Jetpack to look at my WordPress site stats for new keyword-phrase-turned-blog-post ideas.
3. Social Activity
Of course it is always wonderful to use social media interaction to drive new blog content too. This post is the perfect example of that (thank you, Michael)! But did you know that you can also use social media analytics to spark new blog ideas?
There are analytics available in Buffer to see which articles that you share on Twitter, Facebook and LinkedIn are getting the best activity. The Buffer analytics tell you the number of likes, retweets and even how many clicks are generated for each link you’ve shared socially.
If you are great about sharing links to other people’s content, the analytics reveal which articles your followers are most interested in. Why not share your own perspective on those same topics?
4. Super Awesome Keyword Opportunities
Big reveal here… I’ve saved the best for last –> HubSpot’s keyword recommendations tool.
It. Is. Awesome.
HubSpot users have it great. With HubSpot, you can easily track 100s of keyword phrases and see where your site ranks in search results for every single phrase.
Even better, the “keyword recommendations” tool uses a special algorithm to identify which of your keyword phrases have the very best opportunity for getting to page one of search engine results. Super strategic. Super easy. Super helpful.
For non-HubSpot users, HubSpot actually shows you how to find your own best keyword phrase opportunities by setting up a spreadsheet scoring system in this keyword tip article.
Here are the 4 tools mentioned above that you can use:
What other website analytics do you look at to inspire new blog content? If you’ve put analytics to good use creating strategic blog posts please share in the comments below: (1) the analytics you look at and (2) the blog title you created as a result. Would love to hear how you’re putting these ideas into action!