Using Website Analytics to Inspire New Blog Content Ideas

After reading my list of 25 small business blog mistakes, Michael Trow teasingly chastised me for adding to his to-do list.

You see, one of the common mistakes listed was not using website analytics to drive new blog content and Michael wanted to know what I use to accomplish this (thus inspiring this very post!).

So here they are… 4 ways for you to use website analytics to come up with killer blog content ideas:

1. Most Viewed Blog Posts

Identify which of your blog articles and web pages are viewed the most. By knowing your most popular topics generating web traffic, you can (and should) continue to build on those popular topics. Keep the conversation going and give your readers more of what they want!

For instance, take a single paragraph from each of your most popular articles and expand on them in entirely new posts.

2. Keyword Phrases

You can use Google Analytics to learn the exact keyword phrases that bring organic search engine traffic to your site. Take a few of those keyword phrases and build them into your next blog titles.

You can find this information in Google Analytics by clicking on “Traffic Sources” >> Sources >> Search >> Organic.

I also use Jetpack to look at my WordPress site stats for new keyword-phrase-turned-blog-post ideas.

3. Social Activity

Of course it is always wonderful to use social media interaction to drive new blog content too. This post is the perfect example of that (thank you, Michael)! But did you know that you can also use social media analytics to spark new blog ideas?

There are analytics available in Buffer to see which articles that you share on Twitter, Facebook and LinkedIn are getting the best activity. The Buffer analytics tell you the number of likes, retweets and even how many clicks are generated for each link you’ve shared socially.

If you are great about sharing links to other people’s content, the analytics reveal which articles your followers are most interested in. Why not share your own perspective on those same topics?

buffer analytics

Write new blog content based on the topics your social connections are clicking on the most.

4. Super Awesome Keyword Opportunities

Big reveal here… I’ve saved the best for last –> HubSpot’s keyword recommendations tool.

It. Is. Awesome.

HubSpot users have it great. With HubSpot, you can easily track 100s of keyword phrases and see where your site ranks in search results for every single phrase.

Even better, the “keyword recommendations” tool uses a special algorithm to identify which of your keyword phrases have the very best opportunity for getting to page one of search engine results.  Super strategic. Super easy. Super helpful.

For non-HubSpot users, HubSpot actually shows you how to find your own best keyword phrase opportunities by setting up a spreadsheet scoring system in this keyword tip article.

hubspot keyword recommendations tool

Hubspot’s “keyword recommendations” tool identifies the best opportunities for moving onto page 1 of search results!

Analytics Tools

Here are the 4 tools mentioned above that you can use:

  1. Google Analytics
  2. Jetpack
  3. Buffer
  4. HubSpot

Your Turn

What other website analytics do you look at to inspire new blog content? If you’ve put analytics to good use creating strategic blog posts please share in the comments below: (1) the analytics you look at and (2) the blog title you created as a result. Would love to hear how you’re putting these ideas into action!


  1. Before really knowing or understanding the tools to help analyze all of this I just typed in the “verbiage” I heard others using to find the content they wanted. Certainly not modern day techy, but it gave me the words to which I would then type into google and build my content around what I saw on the first pages of google. Now I am far more sophisticated with my knowledge, by about four more months, and am able to implement some of the tools you write about.
    The biggest surprise to me was going “off topic” and writing about a personal experience. Highest volume of readers on that blog post, highest number of RT’s in twitter and conversation. I learned a lot that day. Thanks for writing, Elizabeth

    • kristakotrla says:

      So glad you brought that up, Elizabeth! That is a great tactic to test out search results based on the “verbiage” you heard others using. The most important piece is that you are LISTENING.

      Letting real questions, “verbiage” and conversations drive your content is definitely the way to go. So much more human and relatable… which is precisely why going “off topic” and writing about personal experience generated such a great response. Excellent reminder.

      Thanks, Elizabeth!


  2. Great post! I highly appreciate your content!

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